Jiemon Okura, founder of the company known today as Gekkeikan Sake Co., Ltd. opens his brewery “Kasagiya” in Fushimi; names the sake Tama-no-Izumi (jewel of the fountain).

Tsunekichi Okura, the company's 11^th successor, boldly sets about to modernize and expand the business.

“Gekkeikan” (crown of laurel), symbol of victory and merit, is selected as the new brand name.

Okura Sake Brewing Research Institute (today “Gekkeikan General Research Institute”) established; scientific methods increasingly applied to improve sake brewing quality; Gekkeikan is appointed official purveyor to the Imperial Household; bottled sake is introduced to the market for the first time.

Bottled sake with no added preservatives introduced.

First full-fledged bottling plant is established.

Company renamed “Okura Sake Company, Ltd.”

Advanced brewing techniques developed enabling Gekkeikan Sake to be brewed throughout the year.

Namazake (Draft Sake) produced using ultra micro filter technology.

First overseas operation, Gekkeikan Sake (USA), Inc. established in Folsom, California.

Establishment of new head office building in Fushimi.

Commenced Gekkeikan brand strategy. Developed brand concept “Aiming for health, researching and developing sake, and creating refreshment.” Adopted corporate statement, “For your lifestyle taste.”

Gekkeikan is proud to be a member of “Les Hénokiens,” an association of family-owned businesses with a history of 200 or more years. Established in 1981, Les Hénokiens was formed with the purpose of preserving and sharing the traditions learned through years of experience. The association supports an international membership with representatives from France, Germany, Italy, Japan, the Netherlands and Spain.

The name Hénokien was derived from the Old Testament character “Hénok” (the French name for “Enoch”) who was believed to have ascended into heaven without dying. This concept of perpetuity perfectly represents the spirit of the businesses that compose the association.

• Association The Henokiens